In 2024, LAUFEN Gmunden is celebrating a century of innovation, including the implementation of the first industrial electric ceramic kiln – an ecological sensation that emphasises the tradition of innovation.
Invited by mischer'traxler studio to complement a new factory tour, we realized expressive large murals to show some aspects of this kiln revolution in colourful graphics on the huge hall walls, which will permanently colorize the production facility.

Commisioned by mischer'traxler for LAUFEN Austria.

additionnal Credits: Photo © Edwin Husic and mischer'traxler